RISE AND SHINE Trademark Application
A Trademark Application was filed on October 17, 2019, by Kylie Jenner, Inc. However, the RISE AND SHINE trademark application quickly became a controversial topic on social media and in the world of Trademark Law.
Kylie Jenner, Inc. has already received some push back from Cathy Beggan, a businesswoman and single mother from New Jersey. Beggan has spent years developing a nutritional supplement and cosmetic company under the brand name “Rise N Shine LLC”, and is therefore the rightful owner of the trademark.
Beggan is willing to fight for the trademark, but will also consider collaborating with Jenner to avoid bringing the issue to court.