What is the Difference Between Standard Character Marks and Design Marks? When submitting a trademark application for your business, it is important to decide whether to submit a Standard Character Trademark (aka Word Mark), or a design mark (aka Logo). Clients regularly ask which of these they should apply for to get the best protection for their brand. Usually, I advise that first you register the mark as a standard character trademark, if possible. Standard Character marks cover the word(s) and provide the broadest form of protection compared to design or logo versions of your trademark. Standard Character Marks cover (provide protection for) the words shown in a stylized design mark or logo - no matter how it looks. Any design or logo that contains the registered word(s) is protected by a standard character mark. You can use any design / logo to show proof of use to [...]
Ohio Man Applies for CORONAVIRUS as a Trademark for a Metal Band On February 9th, Ohio college student Harley Ganiere applied for the trademark "Coronavirus" to use as a metal band name. Amid the COVID-19 outbreak that is still only beginning, Ganiere was one of the first of many to begin registering trademarks related to the Coronavirus. Since most of these applications were for medicine, apparel, or merchandise, Ganiere's application was unique. About Harley Ganiere, Applicant of the Coronavirus Band Trademark Harley Ganiere does not have much of an online presence for his music. However, several metal guitar riffs of his can be found on his Soundcloud. Ganiere lists himself as a Recording Arts and Technology major at Cuyahoga Community College. Ganiere commented on his "Coronavirus" trademark on Facebook. He said, "I picked it as a joke at first, but now I'm treating it [...]
COVID-19 Outbreak Leads to Flurry of Coronavirus Trademark Applications Amidst the current COVID-19 outbreak, many people are submitting Coronavirus related trademark applications. Since January 27th, applicants submitted about 30 applications containing the word "Corona" that are unrelated to the beer brand. During this timespan, a variety of Coronavirus trademarks have emerged, including uses for medicine, apparel, merchandise, and more. Vaccine, Medicine, and Alternative Medicine Trademarks The first of these Corona trademark applications came from Moderna, Inc., a Massachusetts-based biotechnology company. Moderna applied for the marks "WUHAN CORONA VAX" and "WUHAN CORONA MVAX". Moderna plans to use these marks for vaccines and treatment of infectious diseases. Currently, the company is working on a vaccine called mRNA-1273 that could potentially be a cure for Coronavirus. In addition to vaccines, companies are applying to trademark more common medical products. For example, Quality Innovations, Inc. has a live trademark [...]
Trademark Fraud Occurs Every Day Using Public Email Addresses Criminal enterprises (spammers) use public trademark owner data to prey on trademark applicants and registrants. The Spammers collect public trademark information and use it to send Official Notices and Requests for Payment of fake renewal fees. Visit my Trademark Scam Information Page for detailed information about trademark scams. The Fraudulent Official Notices are sent using the public email and postal address provided in the trademark application forms. We have had several sophisticated large businesses pay thousands of dollars to Fraud Criminal Enterprises, who sent Fake Official Notices. Trademark Fraud by Email! USPTO’s Mandatory Owner Email Requirement: Historically, providing applicant email information was optional. Most trademark practitioners left owner email blank to protect clients from the Criminal Privacy Phishing Fraud Scams that are occurring to unsuspecting trademark owners. As of February 15, 2020, the submission of [...]
Merry Christmas and Happy Holidays from EsquireTrademarks.com! Christmas Trademarks It’s the most wonderful time of the year! There are numerous retailers, activities, and events that help us celebrate the holiday season. We’ve already discussed our favorite Halloween and Thanksgiving Trademarks, so now we are featuring our favorite Christmas trademarks that are registered with the USPTO. Hallmark Gold Crown Hallmark is a one-stop shop for classic seasonal gifts. Christmas shopping can be very overwhelming, but Hallmark has something for everyone on your list. Hallmark Gold Crown was registered as a trademark on September 15, 2009, as retail store services featuring greeting cards, gifts, and collectibles. The mark consists of the word “Hallmark” in script under an open Crown Design and over the words “Gold Crown” in uppercase block letters. Starbucks [...]
Lebron James Files TACO TUESDAY Trademark Application - USPTO Denies LBJ Trademarks LLC, on behalf of Lebron James, filed a TACO TUESDAY trademark application to register the phrase with the United States Patent and Trademark Office. About the Trademark Application The trademark application was filed on August 15, 2019. However, the USPTO denied the application because the expression “...is a commonplace term message, or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment,” according to the USPTO examining attorney in the declined trademark application. For more information about the next steps in the trademark application and registration process, visit my other article The Trademark Process and Timeline. Lebron James often uses the phrase on Instagram to describe taco nights with his family. However, the general public questioned whether or not a single [...]
JORDAN JOHNSON Trademark Application Jordan Johnson of Philadelphia, applied to register JORDAN JOHNSON as a trademark on August 7, 2019. About the JORDAN JOHNSON Trademark Application The trademark application will be registered for use in Restaurant Services Restaurant services; Restaurant services featuring sandwiches; Restaurant services featuring specialty cuisine; Restaurant services featuring southern cuisine; Restaurant services featuring seafood; Restaurant services, including sit-down service of food and take-out restaurant services, and more. For more information about the next steps in the trademark application and registration process, visit my other article The Trademark Process and Timeline. About JORDAN JOHNSON Jordan Johnson has been operating as a gourmet seafood restaurant located in Philadelphia for many years. The restaurant provides customers with eat-in, take-out, and delivery options.
DIETZ NUTS Trademark Application Filed Dietz and Watson Corporation has filed a DIETZ NUTS trademark application to register the mark for use with packaged small bite-sized pieces of meat. About the Trademark Application Philadelphia-based meats and cheese manufacturer Dietz & Watson recently launched their new product, DIETZ NUTS, described as “the world’s first meat nuts.” The trademark application was filed on February 22, 2019. For more information about the next steps in the trademark application and registration process, visit my other article The Trademark Process and Timeline. The Origin of the Phrase The phrase "Deez Nuts" originated from Dr. Dre's 1992 album, The Chronic, and recently emerged in pop culture when Dietz and Watson started using it as a play on their brand name. The concept was originally created as a Superbowl stunt, but quickly turned into a product launch [...]