Four Key Legal Considerations When Naming Your Business

Naming Your Business - Protect Your Brand Choosing the right name for your business can determine your success.  A powerful name can create outstanding marketing and branding opportunities.  However, choosing a name that is already taken – or choosing a name you can’t protect – can result in negative publicity and legal issues for [...]

10 Strategies to Consider When Choosing a Company Name for Trademark Use

Choosing a Company Name Is Hard Work Trademark law is a maze of rules that dictate whether you can own exclusive rights to a company name or brand.  Choosing a company name for trademark use involves balancing a stylistic process with a system of trademark rules.  When you work through the stylistic process of [...]

Benefits of Trademark Registration

Benefits of Trademark Registration - Should You Register Your Mark? It’s a fundamental question in trademark law: What are the benefits of a registered trademark?  I must discuss this at least three times week with trademark clients.  In addition to providing a general sense of security, there are numerous benefits of trademark registration that [...]

What is a Trademark Disclaimer?

What Is a Trademark Disclaimer? If you are reading this, you likely have an office action that is requiring a trademark disclaimer.  The Examining Attorney at the Trademark Office will not allow your trademark application until you enter a disclaimer of a portion of the trademark or service mark.  A trademark disclaimer is a [...]

By | 2018-08-16T14:33:08+00:00 August 16th, 2018|Application, Office Action, online, response, Trademark, Trademark Guide|0 Comments

The Trademark Process – Trademark Application Process and Timeline

What Is the Trademark Process and Timeline for Your Trademark Application? The trademark process and timeline described below sets out the procedure once the application is filed. Before the application is prepared and filed, we interview and consult with you.  We discuss the various options, risks, and benefits that are presented with your trademark [...]

Amazon Brand Registry Trademark

Amazon now requires brands provide a Trademark Registration for enrollment into the Amazon Brand Registry. In order to enroll in the Amazon Brand Registry, the owner must have a registered trademark. The Amazon Brand Registry offers Brand Owners powerful tools for stopping piracy and infringement. They include “proprietary text and image search, predictive automation [...]

By | 2018-04-23T16:29:27+00:00 April 23rd, 2018|Application, Office Action, online, response, Trademark|0 Comments

What is the Trademark Supplemental Register?

What Is the Trademark Supplemental Register? If you are reading this, you likely have an office action rejecting your trademark under Section 2(e) of the Trademark Act for being merely descriptive or geographically descriptive. Or, you have a distinctiveness rejection for a shape, color, or trade dress mark.  One possible way around the rejection [...]

By | 2018-11-06T17:01:14+00:00 March 12th, 2018|Application, Office Action, online, response, Trademark, Trademark Guide|0 Comments

What is a Trademark? – EsquireTrademarks.com – Online Trademark Guide

What is a Trademark? Can Anything Be a Trademark? A trademark is a brand identifier.  A trademark can be practically anything that is capable of identifying a source of goods.   For example, a trademark can be a word, logo or graphic design, a slogan.  A trademark can even be a sound, [...]

How to Respond to Trademark Office Action – Prior-Filed Application Rejection

How to Respond to Trademark Office Action – Prior-Filed Application Rejection A Prior-Filed Application notice means that another pending trademark application is blocking yours.  Someone else filed an application before your application date, and the earlier application is similar enough to yours to be a grounds for rejection.  Trademark [...]

By | 2018-08-07T20:14:04+00:00 February 26th, 2018|Application, Office Action, online, response, Trademark, Trademark Guide|0 Comments