Trademark Symbol – ™ vs. ®

Trademark Symbol - ™ vs ® Trademark (™) The Trademark symbol (™), often used on logos, names, phrases, or words, is used proactively by companies to indicate the mark is their exclusive property.  The ™ symbol has no legal meaning, but can be used on unregistered marks as a “no trespassing” sign. [...]

Benefits of Trademark Registration

Benefits of Trademark Registration - Should You Register Your Mark? It’s a fundamental question in trademark law: What are the benefits of a registered trademark?  I must discuss this at least three times week with trademark clients.  In addition to providing a general sense of security, there are numerous benefits of trademark registration that [...]

The Trademark Process – Trademark Application Process and Timeline

What Is the Trademark Process and Timeline for Your Trademark Application? The trademark process and timeline described below sets out the procedure once the application is filed. Before the application is prepared and filed, we interview and consult with you.  We discuss the various options, risks, and benefits that are presented with your trademark [...]

What is a Trademark? – EsquireTrademarks.com – Online Trademark Guide

What is a Trademark? Can Anything Be a Trademark? A trademark is a brand identifier.  A trademark can be practically anything that is capable of identifying a source of goods.   For example, a trademark can be a word, logo or graphic design, a slogan.  A trademark can even be a sound, [...]